You’ve probably heard of this online social media platform, but did you realize that there are a lot of different ways to monetize on it? There is no question that this company is booming, and it has the most active users in the world already. But the issue is not all the people are using them for their content — instead they’re also making money with affiliate marketing. When an influencer posts an advertisement about new products or services on social media platform like TikTok, he gets paid by each share. That’s how a small business owner can profit from this activity. However, as we’ll see below, this doesn’t necessarily have to be your main source of income, since you can still take part in a number of other activities.
Tiktok Influencers vs Other Users
Influencer marketing is one of the hottest trends out there because it benefits both users and brands. The user is getting more attention and engagement on his/her post and brand name is being advertised. As far as the seller stands, they do get valuable exposure, which means even if the amount of views isn’t high, it’s enough to make a few. So let’s break down why this type of activity makes sense on Tiktok.
You don’t need to use advanced programming skills (although many people do) to run ads on this social media platform. Once you have the right equipment and some ideas, it’s pretty clear that you can make money through tiktok influencer marketing. Before you start experimenting with different strategies, it’s best to understand what kind of content is suitable for posting on here. While users are exposed to a wide range of videos, you should always know what kinds of advertisements you want to include. Also, keep in mind that these types of ads will not work well when combined with short-form posts on Snapchat or Instagram Stories. What works great on Tiktok will not generate good results online, so consider using something else. Here are some examples of successful ads that worked without any prior knowledge.
Advert – Facebook Ads
Facebook is the dominant digital network, with over 2.5 billion monthly active users worldwide. This social network provides advertisers with tons of potential target audiences on its platform, meaning that they can create targeted adverts specifically for those who engage with an advertiser’s marketing efforts. If you’re wondering how big Tiktok is, then check our previous article here. After you have the necessary tools, you can try creating advertising campaigns for companies and individuals alike. For example, say you run a clothing store in San Francisco and would like to advertise their product through Tiktok. In order for your ad to make it to Tiktok, the first thing you will need to do is go to Facebook Ads Manager on your account. Here you get the chance to test different ad formats, such as text-only, video only, etc. Once you find the one that meets your needs, click Create campaign. Next, enter keywords to target, give a specific length of time for ads, choose the platform, add colors and text, put images in a slideshow, optimize the video, etc. Then wait until everything looks beautiful before clicking Publish. Finally, you’re ready to launch the campaign. It’s always best to spend time and money testing these things before putting your own money at risk.
Advert – Google AdSense
Google offers free access to various ad networks, including Google AdSense. Unlike Facebook, you do not need special developer experience to create a budget and optimize your ad campaigns. Instead, you just need to go to this page, fill in the form, and let Google handle everything for you. Since the goal of these ads is to attract traffic to your website, the idea is usually to display a banner about a relevant item directly on the page where the audience might have been browsing earlier in the day. Another reason for these ads is to encourage searchers to convert. And the best way to do that is by showing links that lead to the same product or service. However, keep in mind that Google advert only allows for link building. Therefore, you cannot expect better engagement rates from your ad if you use similar tactics on YouTube and Twitter. Moreover, while you do need a blog in addition to having an existing website, you should know that most bloggers that go viral share the same exact content as Tiktok users do. This means that if marketers want to maximize their reach, they have to come up with a long-form format that gives readers plenty of information without spending too much time reading the latest news. Also, be aware that if you use multiple banners or popups within one single ad, you might lose track of where they go afterward.
Advert – Amazon Associates
While Facebook and Google offer a variety of options for advertising on Tiktok, Amazon associates offer users a wider array of ads, according to the official description. These affiliates have the ability to promote certain items and services on popular e-tailers like Amazon. They can also provide customer reviews and ratings that help the customers make informed decisions about purchasing from the sellers. Although some people choose to use third party websites, others prefer to use their own domain and host the entire site.
Amazon affiliate marketing is becoming another effective way to increase sales on top of Facebook and Google ads. In fact, recent studies show that ecommerce purchases made via affiliate programs have increased by 30% compared to those from other sources.
When picking the platform to advertise, marketers should remember that Tiktok offers many ad formats, such as text, image, slideshow, music, video, playlist, sticker, animation. The most common ad formats on Tiktok are:
Image : A thumbnail image is taken after scrolling through the feed, which appears in front of the viewer right when they open Tiktok. Depending on what model you use, you can upload either 5×5 or 3×3 photos and get as many likes as possible.
: A thumbnail image is taken after scrolling through the feed, which appears in front of the viewer right when they open Tiktok. Depending on what model you use, you can upload either 5×5 or 3×3 photos and get as many likes as possible. Video : Videos can be created as short clips, medium-length videos for vloggers or longer ones for celebrities.
: Videos can be created as short clips, medium-length videos for vloggers or longer ones for celebrities. Slideshow : Users are able to download slideshows that appear above Tiktok feeds.
: Users are able to download slideshows that appear above Tiktok feeds. Music : Music can be played anytime of the day, depending on what songs and genres are being used.
: Music can be played anytime of the day, depending on what songs and genres are being used. Post : This option lets creators post original content.
: This option lets creators post original content. Gallery : Users can post art and photography directly on Tiktok.
: Users can post art and photography directly on Tiktok. Playlist : Listen to new tracks and play old favorites without leaving Tiktok.
: Listen to new tracks and play old favorites without leaving Tiktok. Stickers: Use stickers to post quick or funny creations.
Use stickers to post quick or funny creations. Animations: Animation tools allow users to record live stream events or create animated GIFs.
The best platform for promoting businesses is Pinterest, especially organic pins, which are pin-based collections of visual and text notes. One of the crucial parts of running an attractive branded hashtag is keeping it updated as Tiktok changes frequently. Users are less likely to leave comments or interact with the post if they are constantly uploading fresh materials.
How Many Views Do I Need Per Day?
It goes without saying that you should consider taking a look in terms of daily engagement. In order to see if they are consistently generating high levels of engagement, check whether the following numbers are trending.
Daily Engagement Trends By Month 1-10 Daily Engagement Trend by Month 11-20 Average View Rate per Article* (%) 8 18 9.17 Average Daily Watch Time per Month** (minutes) 10 12 13 14 15 16 19 15 21 22 23 24 25 26 27 28 29 31 32 33 34 35 36 37 38 39 40 41 46 47 48 49 50 51 52 54 58 64 611 521 470 496 503 438 456 456 3297 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 -1 -2 -3 -4 -5 -6 -7 -8 -9 -10 -11 -12 -13 -14 -15 –16 -17 -18 -19 Average Followings Per Piece(%)* 100 105 99 94 96 90 97 89 88 76 70 68 70 67 69 59 68 57 65 66 63 62 61 62 67 78 77 79 80 82 84 85 86 87 98 104 107 108 136 139 140 142 144 150 146 160 196 207 202 209 218 220 236 225 243 244 252 277 283 299 300 312 296 292 290 294 291 289 295 276 288 280 280 286 322 284 285 316 316 304 306 317 308 324 351 353 358 361 364 366 379 380 383 387 389 390 392 395 403 402 404 417 426 424 430 448 445 428 432 338 339 341 346 348 320 329 315 319 328 310 332 335 334 355 324 282 270 314 325 258 257 164 185 175 166 169 171 176 188 177 159 180 180 183 184 184 181 198 234 239 240 256 237 250 243 234 248 254 227 249 251 226 252 127 151 132 114 122 131 124 125 121
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