If you’re a content creator, social media guru or just an influencer on Instagram, it’s essential to know how to get free ads on your profile. Luckily there are several ways you can advertise without spending even one dime.
Here’s everything you need to know about getting free ad spots on Instagram and building a thriving presence through engagement with hundreds of new users every day.
How does someone become an influencer on Instagram?
You might already be doing Instagram marketing for yourself if you’ve been putting tons of effort into being more active in the app. But what happens when your community wants access to paid advertising? In this case, they have a couple of options:
Ask their followers whether you could use their Instagram account for sponsored posts. You could ask them outright by sending out offers like $50 off an exclusive piece of product that’ll keep your audience interested and give you some exposure. Or, they could follow you (which we recommend), then hit “like” and request permission via direct message. This way you could share something from your brand without anyone noticing — or worse, you may lose your existing followers due to people wanting to see your latest post. It’s best to avoid asking this since you won’t get approved immediately. Also make sure to never accept gifts directly or include any contact information (email address, phone number). Use hashtags. With hashtags comes lots of opportunities for generating new leads, but Instagram requires you to only write the hashtag before posting. So don’t waste time trying to come up with those perfect tags; instead, take advantage of these opportunities to showcase your products. One of them is #ad, which means “ad.” That simply means, you are offering something that has value (whether that be discounts, services, deals or anything else) to another person. As an example, maybe you want to sell CBD oil on Instagram, so using #cbd is a good idea. And let us not forget that hashtags have also become quite popular as part of paid ads campaigns, especially Instagram Stories, where creators can embed different types of images such as graphics, animation, videos, screenshots etc. for each post (usually with links to webpages or YouTube channels). A lot of marketers also like buying extra space on Facebook for sharing video content or short clips for stories, allowing you to post those videos on Instagram without having to leave the app. There are plenty of hashtags available for businesses and brands looking to do targeted searches with a specific keyword. All you have to do is create relevant hashtags, add descriptive words to them, and place the tag at the beginning of a caption to help search engines find your business later on. Hashtags are important for Instagram because they allow your potential customers to find your company whenever they type your hashtag into their camera roll (like #ad ).
There are many benefits to utilizing Instagram to market your content and grow your audience. Here are some of the most obvious ones:
With over 2 billion daily active users, Instagram is easy for brands to reach new audiences and generate awareness of their products. Just look at all the beautiful visuals created by professional photographers on Instagram, and think how difficult it was to achieve that level of quality in traditional offline channels. Why not leverage its power for more revenue generation? The right combination of text and imagery will help your photos look better online and connect you with a larger target audience who can relate to your work through your captivating aesthetic.
Instagram allows you to promote other accounts, such as your own. Even though the platform has a built-in feature called Reels, users can post reels that contain their favorite photos in exchange for a certain amount of likes or shares.
Instagram is designed for visual creators, meaning both casual and professional photographers. Brands can purchase premium subscriptions to view more content, including videos and product shots that offer insight into the products and their production process.
If you’re interested in growing your following and becoming an entrepreneur on Instagram, feel free to check out our page dedicated to showcasing our top 50+ strategies to start your journey.
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