What is the magic to digital marketing? In this article, we will discuss strategies for how you can use Pinterest to promote your business and increase sales. We’ll go through the basics of how to set up a profitable Instagram presence with hashtags and an optimized Pinterest account so that your pins are able to reach their full potential. And finally, we will explore how they can be used on TikTok, Google+, Facebook and YouTube.
Before we get started, it would help if you first downloaded our free eBook, “8 Proven Strategies That Will Increase Sales On LinkedIn!” The book includes 7 proven strategies to drive growth using social media, content marketing, search engine optimization (SEO), email marketing and more — all backed by science. Not only does it teach you how but also helps you avoid common mistakes like pitching to the wrong people or not having enough content. It leaves you with a clear path to success. Download Now: Click Here>>
What Is Pinterest?
To simplify things, here’s how Pinterest works: When someone uses Pinterest to discover products, apps and services they are looking to buy, they will pin them to their profile. If someone makes a purchase from one of these searches, they save the image as a new post so they don’t have to refresh and find it again later in the future. This process works in reverse too; when users pin any particular item from another user’s profile, they can share it with anyone who visits their account. These images show up at the top of users’ feeds giving everyone who visits access to what they see.
It has become increasingly popular in recent years, especially for brands, because of the ability to pin images from your website that aren’t yet shared on other networks. You can pin anything, really, including links to your blog posts, videos or infographics. So long as these items contain relevant information or provide value, users will be willing to spread the word about them! This is where branded sites come into play. As Pinterest focuses on helping brands connect with customers via personalization, many large and small companies are turning to these platforms to market their businesses. Brands see thousands of daily visitors from different parts of the world, which means they could be reaching out to a huge percentage, if only they knew what types of connections they were connecting with. But unfortunately many marketers are still learning how Pinterest actually works. They should start using Instagram Stories to share photos of their favorite restaurants and local restaurants within the company and use Pinterest to create boards to showcase interesting photographs as well as images of their own designs that customers admire. By doing so, you can create buzz around specific areas of your brand. Read More>>
What Are Some Types Of Content Marketing?
Content marketing can mean many things, depending on what business model you are trying to sell. For example, if you are selling financial courses online, then you might focus on creating short-form video tutorials about various topics, such as budgeting, investing, saving money, etc. These pieces might include tutorials, tips and tricks, visualizations and even testimonials from past clients. While some types of content might work better for certain industries than others, you will want to know what type of content is best suited for your target audience. Depending on the niche you’re targeting, you may need content with a unique voice, which will be different if you’re targeting millennial parents versus middle-aged individuals. Because every person on earth is interested in something different, it can make sense to create content uniquely tailored to each individual demographic group. Check out our blog post, How Much Money Could I Make From Videos? >>
How Do You Create Better Pins On Social Media?
There are two ways to create better pins on social media: 1) Use tools like Sprout Social and Instagram Storyboard 2) Optimize your portfolio using Hashtags!
Sprout Social
Sprout Social is another tool designed to help you take your content creation skills up the notch. Unlike most content management software systems that are meant for influencers and agencies, Sprout allows you to use tools built specifically for brands, such as analytics reports, keyword research, copy, imagery editing tools and much more. Plus, since Sprout was created for B2B organizations, it provides features for managing multiple teams and collaborating with other teams within your organization, making it one of the best productivity tools you'll ever use. You’ll need to keep track of trends and check trends within your industry. Then, you can look forward to seeing the results of what your campaigns are performing. Additionally, there are tons of templates available as well so that you don't have to reinvent the wheel constantly. There's no guesswork here — just follow a few simple steps and you’ll be ready to hit the ground running! Read Now: Click Here>>
Instagram Storyboard
Now let’s talk strategy. With Instagram storyboard, you can repurpose stories you already have on your site or create entirely new ones. Let’s say you do plenty of food photography. Instead of posting it onto a separate post, you can simply upload those images directly to your timeline and tag them appropriately. Or maybe you're a photographer. Instead of putting all your shots together, you can choose to organize them into a board that shows off the overall collection. You can then use it as a way to highlight certain keywords to reach broader audiences. However, to create a successful board:
1. Decide on a theme. This can vary greatly based on what kind of content you plan on sharing on your page. One strategy could be to focus on art-related themes as opposed to craft-related themes. Another approach could be to branch out and create themed boards. Find your style. Don’t worry! You’re going to do your best to stick to your own personality, and ultimately, your brand persona. 2. Add captions that fit your topic. Include key words throughout your caption and mention that your images are taken just as someone else takes a photo from the same angle, and no one's ever got away without taking a picture somewhere. 3. Avoid overusing cliches, which can hurt your chances of gaining attention. 4. Keep it professional, concise and focused on your message. 5. Be sure to make yourself stand out from the crowd. 6. Think about incorporating CTAs on your posts. Why are CTRs important? They increase engagement and allow your readers to easily move between posts. Learn more about adding CTA’s to your posts >>
How Can You Start Growing Twitter Followers Quickly?
Using hashtags makes a big difference when it comes to growing your following fast. Users love to check out a platform’s most active accounts and the reason why is simply because they want to learn something new. Therefore, hashtag usage is essential for both business owners and marketers alike. Each tweet posted has to be tagged with its own #hashtag and if done correctly, your tweets can quickly gain traction and followers. Also, users love being followed. If you’ve never heard about Twitter algorithms, you have to understand how vital they are because they determine what sort of content gets shown to your followers. Just as Instagram displays certain posts to your feed based on what you are interested in, Twitter’s algorithm looks at what you are tweeting and determines whether or not your content will get displayed to your audience. According to BuzzSumo, 73% of Americans use Twitter at least once a week, and 83% use it daily. With all of this competition and growth, many marketers now turn to hashtags, mainly because of the easy way they have allowed followers to follow more users at once. Most of the time, consumers already know exactly what they’re going to want and retweet a certain piece of content so they are more likely to engage. Additionally, Twitter users will often follow a brand and share a bit of information as well, which helps build trust that the brand is legitimate. Finally, with millions of people logging into Twitter daily, it is becoming harder and harder to rank on search engines every day.
How Do You Get Noticed On Instagram?
Instagram is a place where people talk about everything they care about. Whether it be fashion or beauty, cooking, travel, pets, or travel, Instagram is a great way to showcase your side hustle. All of the above will help you draw eyeballs to your profile and eventually, grow your account and attract real Instagram fans who might enjoy reading your stories. Once you’ve established that you belong on Instagram, the next step is finding ways to stay noticed online. One way to keep your eyes peeled and get noticed is to consistently post engaging content that appeals to a wide range of interests and demographics. For instance, you can use an Instagram feed grid to organize all of your posts, and keep tabs on all of the comments left underneath. Post an occasional update for what you’ve been up to lately and respond to requests for comment. Experiment with visuals and text to keep your content fresh. Always remember that you should always be showcasing the good and offering your audience the opportunity to participate, regardless of whether or not they’re on IG. This is the ultimate goal of content marketing. If you’re going to do this right, do so knowing that everyone wants to feel something — whether it be validation or connection. Remember you’re not limited to just physical space! If someone is searching for a product that they’re interested in or seeking advice, try and tell them what you’ve been up to as well. People are looking for experiences. Ask for reviews and suggestions. Take pride in showing off your creativity and versatility. Utilizing social media is not just effective at driving traffic through paid ads — it can also help expand your audience
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