First things first. Before you can launch your blog, you’ll need to do some deep research into the niche you’re going to blog about.

Take time to discover other prominent people in your industry. Find out what’s working (or not working) for them in terms of how to name a blog in this space. Seek to answer questions like:

  • How are they branding themselves?
  • What kind of names are they choosing for their blogs? Any trends stick out?
  • How are their readers responding to their work?

As you collect data and pore over examples, determine what kind of blog you want to create. How is your blog going to be different than everything else that’s out there?

If you’ve spent enough time researching your blog niche, you’ll know what kind of blog names are already being used.




You want a blog name idea that’s unique.

If your blog name is almost identical to thirty-five other blogs, there’s a good chance readers will overlook yours.

You may also want to research niches or businesses outside of your industry to gather inspiration. And it’s worth taking real time to do this activity, because the right blog name can actually be instrumental in how you promote your blog over time (great blog names can encourage people to share your site with their friends more readily).

Taking words or phrases from other places may just be the ticket to setting yourself apart and making for a very unique blog name in your space. For example, if you’re a beauty blogger that lives in Washington, D.C., you could consider a beauty blog name along the lines of Beauty Amidst Chaos.